If only we could rely on open source software entirely for our self-marketing purposes. Unfortunately, eventually someone needs to get paid by you so for many small businesses the marketing budget is extremely tight during the beginning. But that's when marketing is most important.
Luckily, there's a way for start-ups to find the extra capital they need to inject into marketing: workplace virtualization.
They call the space wherein all of your quick-access buttons are on a computer the desktop. In today's world, the mobile device truly is it's own desk. With that said, who needs desks? And if you don't need desks, do you need an office?
If your office space is mostly for keeping up appearances and centralizing your efforts, then get rid of it. You don't need it if you seek out office virtualization software or get on a VMWare server.
Even that's not a requirement, as web 2.0 offers independent businesses all sorts of ways to manage their day-to-day activities and responsibilities completely via the web. Skype can let meetings happen between anybody anywhere. Google Chrome gives everyone the ability to access basic office applications anywhere and the data therein. Cloud storage make the demand for a concrete place to store data an archaic requirement for starting your own business.
Even if keeping an office is judged as an essential part of your business, you can still save serious cash by moving everything you can into easily-connected digital space. Your office probably already looks barebones as it is, what's the harm in turning it into appearances only? That's especially the case if you're like the majority of other modern businesses and rely almost completely on online marketing to get noticed.
It won't matter that your skimping on office atmosphere to make for better online marketing since the overwhelming majority of those who will be giving you money are going to become convinced to do so through the Internet and not stopping by your office.
Turn any computer at your disposal into a virtual portal to your business. It'll save time, money, and a whole bunch of stress. On top of that, it lets you free up some capital that can be better spent on internet marketing and other precious promotional activities.
Give it a shot. All you have to lose is your office and that's not much of a loss, let's be honest.